About Us
About Us – The Origin of Placebo+™
written by someone who should not be allowed near any pharmaceutical equipment
It began with a headache.
Big Guap—founder, visionary, professional overthinker—sat in a coworking space called “NebulaHaus” at 2:46 AM, sipping mushroom coffee and rereading his own birth chart.
He’d tried everything: therapy, supplements, journaling in five separate notebooks that all said “gratitude” on the front.
Nothing worked.
And then it hit him:
“Maybe I don’t need healing. Maybe I just need something that feels like it might work.”
And thus, the first capsule of Placebo+ was born: a glowing, vegan, bio-harmonizing, quantum-enhanced capsule that did absolutely nothing… except make him feel slightly more in control of his terrible, beautiful life.
The next step was obvious: build a brand around this vibe.
With zero medical training and an overactive imagination, Big Guap assembled a digital dream team of one:
- Himself
- And Dr. Placebo, an emotionally neutral chatbot trained on existential dread, synthetic empathy, and vague science articles from 2009.
A lifestyle wellness brand for people who want to feel like they’re doing the right thing… without actually knowing what the right thing is.
🧠 Our Philosophy:
- Wellness is a performance, and we’re giving main character energy.
- Supplements should match your aesthetic, not your lab work.
- We don’t “cure.” We vibe-correct.
- Taking a capsule is cheaper than panic-buying a sound bowl on Etsy.
⚠️ What Makes Us Different:
- Our packaging glows. Literally. It glows.
- All our product names sound like discontinued software updates.
- Our chatbot will not help you, but he will judge you silently.
- We don’t believe in side effects. We believe in side quests.
✨ Join Us
We’re not a company.
We’re a cult in denial with a Shopify account and a dream.
If you’ve ever taken a supplement, felt nothing, and still felt better—you belong here.
PLACEBO+
Trust the ritual. Doubt the science.
